I’m a 24-year-old almost-marketing graduate, though I have found my way there through some curious detours. In my years of studying commercial engineering, I’ve discovered a new passion: Marketing. I’m more particularly interested in the whole ‘commercial mechanics’ behind the scenes, more specifically what exactly drives consumers into ‘participating’ in our market. How does this psychological puzzle called consumer behaviour actually function? It truly fascinates me.
I’m also an entrepreneur. I love to keep myself busy with (small) creative projects in my free time. I always love to do things, build things, create experiences. After a long tiring day, I rather play video games than watch a movie. Why? Because I rather create my own story than sit back and do nothing.
There is honestly nothing, not even videogames, that is more calming than putting another challenging puzzle together. I get stressed when the puzzle pieces in my head are scattered all over the place. I grow calm when they come together, when I can see and think clear again.
The best feeling? That would be Frankenstein’s euphoric “It’s aliveeeee!”-feeling when one of your creations come to life (and stay alive). Achieving the results you wanted to achieve and – unlike the case of Frankenstein – everyone is happy.
Whether this be a concept design, a marketing plan, a digital project or even a business process. This is what I’m looking for in my career later. Not just some 9 to 5 routine job to fill in, but to be part of something more.